SANS EFFORT began in her mother’s retail shop in Seoul, South Korea, where little Sujin played with dresses and got lost in their beauty, exploring her creativity, and stepping into a world of dreamy outfits. The joy and sense of wonder had stayed with her to this day. During her time studying in New York, she travelled to Europe where she got inspired by the fresh, feminine chic, and yet romantic classic styles that she encountered. Finally, she had found her calling and goal in life: to create a fantasy world for girls who want to express and bring love and compassion for all, a womenswear brand that will take them on a romantic trip to creativity and timeless style.SANS EFFORT makes clothing for the muses who are not afraid to take risks, forge their own way, and enjoys a bit of adventure in life.